FOLIO LIPSTICK
IS BACK - HOW
TO GET THE
90s LOOK

September 1, 2024 by Amanda Etkind




Concealer lips are so back—and we’re here for it. It’s time to enter your 90s-grunge era with the Folio Makeup trend that is hot for Fall/Winter 2024. The star of this trend? M·A·Cximal Silky Matte Lipstick in Folio. The fan-favourite concealer lips shade that defined the 90s and 2000s is back. This greyish beige lipstick is not your average nude hue – it leans more cool-toned than most neutrals that we’ve recently seen. “The thing about this lipstick that makes it unique is that you don't really see [this colour] anywhere else,” says Alexandra French, Makeup Artist. “It’s this kind of like grey…like a beige-grey dead lip, but it’s hot.”.



While it may be currently trending among the cool girls of the moment, it was made famous by the icon of the decade who wore and loved it. “M·A·C Folio was an anarchist lip — a rebellious response to the hyper-femininity of the 90s supermodel movement,” says Victor Cembellin, M·A·C Senior Artist, who has been with the brand for 29 years.



Folio fits right into the resurgence of off-kilter neutrals. Now, you can create this grungy nude lip combo with the iconic M·A·Cximal Silky Matte Lipstick in Folio and Lip Pencil in Stone. “Folio took a luxury classic and made it more underground," says Terry Barber, M·A·C Creative Director of Makeup Artistry who has been with the brand for 32 years. "It was an indie beige.”

 



SHOP FOLIO




“M·A·C FOLIO WAS AN
ANARCHIST LIP.”

 

—VICTOR CEMBELLIN, M·A·C SENIOR ARTIST




LETTERS REPRESENT UNDERTONE

Stephanie pairs Lip Pencil in Stone with M·A·Cximal Silky Matte Lipstick in Folio.

NUMBERS REPRESENT SHADE DEPTH

Tap into 90s nostalgia using moody neutrals with a modern twist.


HOW TO GET THE FOLIO MAKEUP TREND


LOOK 1: Channel 90s grunge with undone, unconventional neutrals for lips and lids.

 

1. Precisely line lips with Lip Pencil in Stone.

 

2. Smooth M·A·Cximal Silky Matte Lipstick in Folio onto the centre of lips, then slightly blend into the lip lines.

 

3. Define eyes with the shade Showstopper from the Connect In Colour Eye Shadow Palette: Encrypted Kryptonite.

 

LETTERS REPRESENT UNDERTONE

Judes wears Lip Pencil in Stone and M·A·Cximal Silky Matte Lipstick in Folio.

NUMBERS REPRESENT SHADE DEPTH

  Paired with smoky eyes, this unique neutral lip colour brings the edge.



LOOK 2: Bring on a 90s revival with off-kilter nudes for lips and lids.


1. Line lips with Lip Pencil in Stone.

 

2. Tap M·A·Cximal Silky Matte Lipstick in Folio onto the centre of lips, blurring out to the edges with your fingertip.

 

3. Define the inner and outer corners of eye with Pro Longwear Fluidline Eye Liner And Brow Gel in Blacktrack, along with shades Satin Taupe and 

 

Showstopper from the Connect In Colour Eye Shadow Palette: Encrypted Kryptonite.




EXPLORE MORE M·A·C TREND

 

my pinch me stack

HOW TO WEAR THE COPPERTONE BLUSH TREND

September 18, 2024 by Lillian Martorella

HOW TO GET THE SOFT GRUNGE MAKEUP LOOK

September 16, 2024 by Cat Quinn
SUBSCRIBE + GET 15% OFF

PEARL SKIN IS THE COQUETTE WAY TO GO

August 27, 2024 by Cat Quinn