STROBE INTO THE

FUTURE WITH THE

ULTRA VIOLET MAKEUP TREND

March 1, by Amanda Etkind



Y2K obsessed? Wait until you meet Y3K. We’re strobing into the future this month with holographic flashes of cool-toned purples and blues. Sparked by UV light and the 2025 colour of the year: Future Dusk, the Ultra Violet trend features hues that straddle the line between a deep blue and rich purple.

With cool tones front and centre this season, the Ultra Violet trend has stolen the spotlight. “Everything was gold and warm - and now, everything's going very cool,” says Alexandra French, Makeup Artist.

We’ve seen shades of cool-toned purples and blues on the It girls of the moment. Now, we have the perfect pearlescent products to help you create this look including our NEW Strobe Beam Liquid Blush in Magic Aura and Strobe Cream in UVlite. “Cool tones are coming back around and these products are perfect for that,” says French. “They include more of a purply pink cool highlighter colour with a cool-toned purple blush.”



HOW TO GET THE ULTRA VIOLET TREND LOOK


LOOK 1: Beam into a new dimension bathed in holographic flashes of purple and blue.


1. Tap Strobe Beam Liquid Blush in Magic Aura onto lips and cheeks.


2. Dab Strobe Cream in UVlite onto the high points of the face, including the Cupid’s bow, brow bones, cheekbones and ears.


3. Enhance the highlights on the lids and inner corners of eyes with Dazzleshadow Liquid in Diamond Crumbles.



LETTERS REPRESENT UNDERTONE

Alex gleams into the future with Strobe Beam Liquid Blush in Magic Aura.

NUMBERS REPRESENT SHADE DEPTH

Strobe Beam Liquid Blush in Magic Aura delivers a deep lavender colour with iridescent pearlescent particles.



LOOK 2: Flash into tomorrow with glimmers of holographic purple on cheeks, lids and lips.


1. Dab Strobe Beam Liquid Blush in Magic Aura onto cheeks, bringing it up toward the temples. Tap any excess product onto lips for a stained effect.


2. Tap Strobe Cream in UVlite onto cheeks and the high points of the face, including the Cupid’s bow to add a highlight to skin.


3. Sweep Powder Kiss Soft Matte Eye Shadow in Such A Tulle onto lids, then accent the inner corners and lash lines with Dazzleshadow Liquid in Diamond Crumbles



LETTERS REPRESENT UNDERTONE

Stephanie strobes and sculpts her cheeks using Strobe Beam Liquid Blush in Magic Aura.

NUMBERS REPRESENT SHADE DEPTH

Layer Strobe Cream in UVlite with Strobe Beam Liquid Blush in Magic Aura for an out-of-this-world gleam.

SHOP THE ULTRA VIOLET TREND