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You have the power to support healthy futures and equal rights for all with four shades of M·A·Cximal Silky Matte VIVA GLAM Lipstick that give back 100%.
30 years later, the iconic Lipstick that gives back 100% has been maxed out to give lips more colour, more comfort and more longwear with a new silky matte finish, new luxe look and new moisturizing formula – now in four shades.
JOIN THE VIVA GLAM MOVEMENT
Let's keep glamming and let's keep GIVING with M·A·Cximal Silky Matte VIVA GLAM Lipstick!
OVER 9,713 GRANTS GIVEN TO 1,818 ORGANIZATIONS IN 92 COUNTRIES
OVER $520,000,000 RAISED GLOBALLY – AND COUNTING!
OVER 19,000,000 LIVES CHANGED AROUND THE WORLD
LEARN MORE ABOUT OUR EXPANDED MISSION
SUPPORTING SEXUAL EQUALITY
M·A·C VIVA GLAM partners with local organizations to eliminate stigmas and provide resources that promote healthy and happy futures for all.
EMPOWERING GENDER EQUALITY
M·A·C VIVA GLAM advocates for the rights of all people to have autonomy over their own bodies so they can live fully as their most authentic selves.
CHAMPIONING RACIAL EQUALITY
M·A·C VIVA GLAM builds on our long-standing conviction of representation, inclusion and equity for All Ages, All Races, All Genders by advocating for change and providing resources that advance racial justice.
PROMOTING ENVIRONMENTAL EQUALITY
M·A·C VIVA GLAM pledges to do good for the planet by supporting organizations advancing environmental sustainability.
30 YEARS OF GIVING A GLAM!
SEE OUR HISTORY
The glammest highlights, legendary faces and iconic shades from the feel-good history of M·A·C VIVA GLAM.
Our purpose goes beyond the products we develop to the communities we serve and the planet we live in. Join us in our ambition to drive impact, promote acceptance and inspire change toward a better future.
